Business Strategy Mapping is the discipline of mapping business opportunities from potential to profitability and the points in between. This method is different from other methods in that it visually shows how marketing, finance and operational strategies relate to each other and need to fit together in order to optimize the results of all the strategies. Business Strategy Mapping assists managers in better understanding how to generate and deliver value to both the customers and the companies.
The book "Business Strategy Mapping – The power of knowing how it all fits together" authored by Kenneth Kring, gives an overview of the process. http://www.amazon.com/Business-Strategy-Mapping-Knowing-Together/dp/1934938203